Norm’s Companies
Building Experiences at ScaleOver the past two decades, Norm Laviolette has launched and grown a portfolio of companies at the intersection of live entertainment, communication, and business performance.
From comedy theaters to corporate training programs to experiential events, each venture is built on the same core idea: when people are engaged, they connect—and when they connect, things work better.
At a Glance
- 20+ years building live entertainment and training companies
- 10+ brands launched across comedy, events, and corporate learning
- Thousands of live performances produced
- Global corporate clients including Google, Amazon, and Procter & Gamble
- Venues and experiences operating across Boston, New York, and beyond
Live Entertainment & Venues
Improv Asylum
Boston’s premier improv comedy theater and the flagship brand that started it all. Known for fast-paced, interactive shows, training center classes, and corporate events.
Laugh Boston
A top-tier stand-up comedy club featuring nationally touring headliners and the best local talent, built as a destination venue for live comedy.
Asylum NYC
The New York home for the Asylum, delivering comedy and live performance in one of the city’s most producer-friendly venues in Manhattan.
Lil Chuck
A Boston-based comedy venue designed for next-generation live entertainment—intimate, high-energy, and built for audiences looking for something different.
Laugh Patriot Place
A modern comedy venue located in Patriot Place, bringing stand-up and live entertainment into one of New England’s busiest entertainment hubs.
Roar! Comedy Club
A high-energy comedy club located inside MGM Springfield, expanding the Asylum model into large-scale entertainment destinations.
Corporate Team Building
Asylum Team Building
A global leader in corporate training, using improvisation to teach communication, leadership, and collaboration. Trusted by companies like Google, Amazon, and P&G to help teams perform under pressure and work better together.
Experiential Events
Asylum Events
Custom-designed corporate events and experiences that combine entertainment with strategic messaging—helping organizations engage audiences in ways that actually stick.
Comedy Trolley Tours
A one-of-a-kind Boston experience where professional improvisors turn a city tour into a rolling comedy show—blending history, storytelling, and audience interaction.
Media and Festivals
New York Comedy Film Festival
An annual film festival celebrating comedic storytelling, connecting filmmakers, performers, and audiences through curated screenings and industry events.
One Throughline
While the formats vary—from theaters to boardrooms to city streets—the foundation is the same: creating experiences that bring people together.
Across every company, the work is rooted in a simple belief: the skills that drive great performance on stage—listening, adaptability, and presence—are the same skills that drive success in business.
This isn’t a collection of separate ventures. It’s a body of work built around connection, communication, and the idea that when people are fully engaged, better outcomes follow.
Contact Norm